PARS Blog

Who is lying about SEO?

I know someone is, but who?

This topic is one that strikes an eerily similar feeling to all of the automobile insurance companies that claim to save you $500 or more on your car insurance.

They all claim to do it, but someone’s got to be lying, right?

How does this relate to web design and Search Engine Optimization?

It’s simple, all SEO focused companies claim to put your website at the top of search rankings or guarantee first page results display if you go with them. Well, everyone can’t be on the first page, so it shouldn’t take long for you to figure out that someone is lying.

Sharing is Growing

First, and foremost – and most exciting for us – we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has doubled, meaning our publishers are getting better at optimizing their sharing and consumers now expect it to be there.

Sharing is Valuable

On an aggregate level, sharing is now accounting for as much as one-third of the amount of traffic driven by search, which is most often the top source of traffic for sites. So say a site gets 100,000 unique visitors per month from search, they’re also getting 33,000 from sharing. Now, 33 percent is at the high range of our network, but we’re seeing sites across several verticals (mainstream news, tech, entertainment) achieving these levels.

Want to get Internet users to visit your Website or follow your brand?

The best way to accomplish those tasks, according toARAnet, based on polling by Opinion Research Corporation, may not be advertising.

Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

In addition to making a product so compelling it demands coverage, this requires a more natural, PR-focused strategy of getting the word out. Or in some cases, tailoring ads so they look like articles.

How likely viewers were to take action depended slightly on demographic factors. About one-half of both men and women were likely or somewhat likely to respond to articles that have brand information included in them.

Later today Senator Rockefeller is holding a U.S. Senate Committee on Commerce, Science, and Transportation full committee hearing on Aggressive Sales Tactics on the Internet and their Impact on American Consumers. He released a report on his findings in advance of the hearing.

The documents contain a lot of previously unavailable information on the size of the market, and where the money is flowing.

Background: hundreds of well known ecommerce companies add post transaction marketing offers to consumers immediately after something is purchased on the site. Consumers are usually offered cash back if they just hit a confirmation button. But when they do, their credit card information is automatically passed through to a marketing company that signs them up for a credit card subscription to a package of useless services. The “rebate” is rarely paid.

The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all sorts of loose new media relationships that are increasingly used in place of traditional radio and television advertising and paid endorsements.  These rules fundamentally change the legal and regulatory landscape for Web 2.0 marketing and should be studied carefully by bloggers, marketers and online advertising agencies, all of whom will now have to contend with new compliance obligations.

The explosion of social networking sites over the past decade has facilitated a transformation in the way we communicate with each other. Here we look at some of these communities with over 1 million users, both active and defunct.

A web directory is an indexed search machine. You can visit this site and search with the help of correct keywords for a specific thing. People can visit a web directory and make suggestions of resource using a form that is available online. The editor of the directory checks these and reviews them and adds the links to the directory if and only if it meets the guidelines for the directory. Web directory submission is a very good program to promote your website. However, you must submit your link correctly and not make the mistakes, which are very often repeated.

If you need a good email provider, look for somebody who gives you enough email addresses as well as ample storage space. It may be convenient if you take this service on a month to month basis as you can change the provider if you find it is not good enough for you. In case you need more emails with the plan you choose, you should be able to get that for an additional price too.

Service

Opt for a company that has a reputation of giving a reliable service. Most new companies will not function as smoothly in the beginning. It should work with all the popularly used email clients like Outlook, Eudora, etc. Some email provider offer services for a lower price when registration is done for a whole year. You can opt for this if you are satisfied with the service after using it for a month.