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	<title>PARS Blog &#187; Posts</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
	<lastBuildDate>Wed, 30 Nov 2011 17:57:43 +0000</lastBuildDate>
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		<title>Introducing AdKeeper</title>
		<link>http://www.parsmediagroup.com/blog/2011/03/01/introducing-adkeeper/</link>
		<comments>http://www.parsmediagroup.com/blog/2011/03/01/introducing-adkeeper/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 19:02:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[adkeeper]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[introducing]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=204</guid>
		<description><![CDATA[First there were Impressions and Clicks. Now there are Keeps™.  Introducing AdKeeper™. Our mission is to enable consumers to engage with advertising on their own time and terms while improving their overall Internet experience. With the simple click of the KeepButton™ embedded in the ad, consumers can Keep™ ads that interest them and engage when [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Mentions Preferred over Ads</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/30/brand-mentions-preferred-over-ads/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/30/brand-mentions-preferred-over-ads/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 21:03:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[aranet]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[demographic factors]]></category>
		<category><![CDATA[e mail marketing]]></category>
		<category><![CDATA[favorable option]]></category>
		<category><![CDATA[hispanics]]></category>
		<category><![CDATA[internet searches]]></category>
		<category><![CDATA[internet users]]></category>
		<category><![CDATA[men and women]]></category>
		<category><![CDATA[pop up ads]]></category>
		<category><![CDATA[respondents]]></category>
		<category><![CDATA[segment]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=114</guid>
		<description><![CDATA[Want to get Internet users to visit your Website or follow your brand? The best way to accomplish those tasks, according toARAnet, based on polling by Opinion Research Corporation, may not be advertising. Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email&#8217;s new role in digital marketing</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=27</guid>
		<description><![CDATA[Introduction Old is new again, and boring is the new sexy. At least, that is what we&#8217;re seeing with regard to email marketing&#8217;s renewed role as a central digital communications hub during this rough-and-tumble economic time. A recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global business leaders polled plan to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to be a LinkedIn superstar</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:41:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=25</guid>
		<description><![CDATA[I&#8217;m a huge fan of LinkedIn. In fact, I am constantly professing my love for LinkedIn. However, I still encounter a lot of naysayers who argue that they don&#8217;t want to add another thing to their list of things. I completely understand. I took stock the other day of all the social networks that I [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Study: Email Strengthens Brand Image, Generates Sales</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:38:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=23</guid>
		<description><![CDATA[Over time, consumers who receive a retailer&#8217;s permission-based email become more likely to do business with&#8211;and develop a more favorable opinion of&#8211;that company, according to new research from direct marketing agency Epsilon. And while the deck is clearly stacked in favor of company-friendly consumers, the research still proves that email only strengthens bonds between the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Ways to Leverage E-mail in a Down Economy</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:22:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=20</guid>
		<description><![CDATA[By Al DiGuido Few companies have escaped the turmoil of the economic crisis. And marketing budgets are usually first to take the hit. While marketing budgets shrink, a greater portion of marketing dollars are shifting to digital media &#8212; and for good reason. When times are tough, marketers require the ability to measure, prove ROI, [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Gen Releases White Paper</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=17</guid>
		<description><![CDATA[EXECUTIVE SUMMARY It’s the last week of the month and the sales team is scrambling to get signatures on 3 deals that have been lingering for several weeks. The company needs to close the deals in order to reach its goalsbefore the quarter closes. The contracts are held up, either by legal or a new [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[company]]></category>
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		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=3</guid>
		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/feed/</wfw:commentRss>
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