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	<title>PARS Blog &#187; Social Media</title>
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	<description>Performance - Analysis - Research - Strategy</description>
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		<title>The Value of Sharing: Social Engagement</title>
		<link>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 21:56:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=117</guid>
		<description><![CDATA[Sharing is Growing First, and foremost &#8211; and most exciting for us &#8211; we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has [...]]]></description>
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		<title>FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:54:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=108</guid>
		<description><![CDATA[The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all sorts of loose new media relationships that are increasingly used in place of traditional radio [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Microblogging Replaces Email, IM and Forums</title>
		<link>http://www.parsmediagroup.com/blog/2009/10/23/how-microblogging-replaces-email-im-and-forums/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/10/23/how-microblogging-replaces-email-im-and-forums/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 21:55:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[im]]></category>
		<category><![CDATA[microblogging]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=77</guid>
		<description><![CDATA[Enterprises that have deployed microblogging are filling a gap in their communication and collaboration needs that before was only partially filled by email, instant messaging, forums/discussion boards. Most notably, some organizations have seen email volume decline by over 30%, as microblogging is used for the above three core patterns. The table above illustrates some of [...]]]></description>
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		<title>Microblogging 101</title>
		<link>http://www.parsmediagroup.com/blog/2009/10/23/microblogging-101/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/10/23/microblogging-101/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:55:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=72</guid>
		<description><![CDATA[Many people didn&#8217;t see the rise of Twitter coming. It was too simple. Too constrained. Too public. Twitter is consistently growing in double digits per month and has exceeded 40 million unique visitors in June 2009 according to Comscore, a number that while consistent may be understated given that half of Twitter usage is off-site [...]]]></description>
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		<title>Twitter vs. Facebook vs. MySpace</title>
		<link>http://www.parsmediagroup.com/blog/2009/10/07/twitter-vs-facebook-vs-myspace/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/10/07/twitter-vs-facebook-vs-myspace/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 02:06:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[myspace]]></category>
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		<category><![CDATA[versus]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=50</guid>
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		<title>4 Calls To Action That Will Turn Facebook Fans Into Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=33</guid>
		<description><![CDATA[I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside [...]]]></description>
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