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	<title>PARS Blog &#187; advertisement</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
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		<title>Using Google Analytics To Identify High-Performing Keywords</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:36:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[process]]></category>
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		<category><![CDATA[research]]></category>
		<category><![CDATA[technique]]></category>
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		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=46</guid>
		<description><![CDATA[The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It&#8217;s putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Call To Action Buttons: Does Size Matter?</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:32:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[practice]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=40</guid>
		<description><![CDATA[I came across a website (that will remain nameless) while searching for a good tasting Swiss-water decaf coffee. (Does one exist? Please advise in the comments!) I noticed on the product page that it had perhaps the world’s tiniest Buy button. They Say Bigger Is Better Many conversion optimization cheerleaders who suggest larger buttons convert [...]]]></description>
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		<slash:comments>1</slash:comments>
<enclosure url="http://www.grokdotcom.com/podcasts/googlewebsiteoptimizertomleunginterviewa.mp3" length="9452147" type="audio/mpeg" />
		</item>
		<item>
		<title>4 Calls To Action That Will Turn Facebook Fans Into Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[publishers]]></category>
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		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=33</guid>
		<description><![CDATA[I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email&#8217;s new role in digital marketing</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=27</guid>
		<description><![CDATA[Introduction Old is new again, and boring is the new sexy. At least, that is what we&#8217;re seeing with regard to email marketing&#8217;s renewed role as a central digital communications hub during this rough-and-tumble economic time. A recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global business leaders polled plan to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Study: Email Strengthens Brand Image, Generates Sales</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:38:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=23</guid>
		<description><![CDATA[Over time, consumers who receive a retailer&#8217;s permission-based email become more likely to do business with&#8211;and develop a more favorable opinion of&#8211;that company, according to new research from direct marketing agency Epsilon. And while the deck is clearly stacked in favor of company-friendly consumers, the research still proves that email only strengthens bonds between the [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Gen Releases White Paper</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[analysis]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=17</guid>
		<description><![CDATA[EXECUTIVE SUMMARY It’s the last week of the month and the sales team is scrambling to get signatures on 3 deals that have been lingering for several weeks. The company needs to close the deals in order to reach its goalsbefore the quarter closes. The contracts are held up, either by legal or a new [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=3</guid>
		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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