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		<title>Five Ways to Leverage E-mail in a Down Economy</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/</link>
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		<pubDate>Fri, 17 Apr 2009 00:22:01 +0000</pubDate>
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		<description><![CDATA[By Al DiGuido Few companies have escaped the turmoil of the economic crisis. And marketing budgets are usually first to take the hit. While marketing budgets shrink, a greater portion of marketing dollars are shifting to digital media &#8212; and for good reason. When times are tough, marketers require the ability to measure, prove ROI, [...]]]></description>
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		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
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		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
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		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
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