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	<title>PARS Blog &#187; guides</title>
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		<title>FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:54:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=108</guid>
		<description><![CDATA[The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all sorts of loose new media relationships that are increasingly used in place of traditional radio [...]]]></description>
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		<title>FTC’s New Endorsement Guidelines: 6 Key Areas to Examine</title>
		<link>http://www.parsmediagroup.com/blog/2009/10/21/ftc%e2%80%99s-new-endorsement-guidelines-6-key-areas-to-examine/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/10/21/ftc%e2%80%99s-new-endorsement-guidelines-6-key-areas-to-examine/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 20:19:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Compliance]]></category>
		<category><![CDATA[endorsement]]></category>
		<category><![CDATA[guidelines]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=61</guid>
		<description><![CDATA[SUMMARY: The FTC’s new Guides on testimonials and endorsements, which take effect on Dec. 1, are a hotly debated topic. Cut through the hype and find out how the Guides might impact your marketing. We highlight six key areas that every marketer should examine to ensure they’re not crossing the line into deceptive practices. Includes [...]]]></description>
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