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	<title>PARS Blog &#187; interest</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
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		<title>The Value of Sharing: Social Engagement</title>
		<link>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 21:56:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=117</guid>
		<description><![CDATA[Sharing is Growing First, and foremost &#8211; and most exciting for us &#8211; we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has [...]]]></description>
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		<title>How E-Mail Recipients Use Social Sharing Links</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/how-e-mail-recipients-use-social-sharing-links/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/how-e-mail-recipients-use-social-sharing-links/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:34:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[performance]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=43</guid>
		<description><![CDATA[Social media &#8220;share&#8221; links generate clicks in e-mail campaigns for an average of 6.8 days, according to a study by Silverpop to be released on Wednesday. The report found the links sometimes produce clicks for over 40 days after the original send. However, as with &#8220;traditional e-mail,&#8221; the majority of clicks for e-mail messages shared [...]]]></description>
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		<item>
		<title>Call To Action Buttons: Does Size Matter?</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:32:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[interest]]></category>
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		<category><![CDATA[network]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[progress]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=40</guid>
		<description><![CDATA[I came across a website (that will remain nameless) while searching for a good tasting Swiss-water decaf coffee. (Does one exist? Please advise in the comments!) I noticed on the product page that it had perhaps the world’s tiniest Buy button. They Say Bigger Is Better Many conversion optimization cheerleaders who suggest larger buttons convert [...]]]></description>
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		<title>Email&#8217;s new role in digital marketing</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[member]]></category>
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		<category><![CDATA[publishers]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=27</guid>
		<description><![CDATA[Introduction Old is new again, and boring is the new sexy. At least, that is what we&#8217;re seeing with regard to email marketing&#8217;s renewed role as a central digital communications hub during this rough-and-tumble economic time. A recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global business leaders polled plan to [...]]]></description>
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		<title>Study: Email Strengthens Brand Image, Generates Sales</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:38:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[interest]]></category>
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		<category><![CDATA[performance]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=23</guid>
		<description><![CDATA[Over time, consumers who receive a retailer&#8217;s permission-based email become more likely to do business with&#8211;and develop a more favorable opinion of&#8211;that company, according to new research from direct marketing agency Epsilon. And while the deck is clearly stacked in favor of company-friendly consumers, the research still proves that email only strengthens bonds between the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[analysis]]></category>
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		<category><![CDATA[technique]]></category>
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		<category><![CDATA[website]]></category>
		<category><![CDATA[world]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=3</guid>
		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
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