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	<title>PARS Blog &#187; marketing</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
	<lastBuildDate>Wed, 30 Nov 2011 17:57:43 +0000</lastBuildDate>
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		<title>13 Creative Ways to Use QR Codes for Marketing</title>
		<link>http://www.parsmediagroup.com/blog/2011/09/28/13-creative-ways-to-use-qr-codes-for-marketing/</link>
		<comments>http://www.parsmediagroup.com/blog/2011/09/28/13-creative-ways-to-use-qr-codes-for-marketing/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 19:06:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[codes]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[qr]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[ways]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=248</guid>
		<description><![CDATA[In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we&#8217;re starting to see more QR codes appear in traditional advertisements. QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they&#8217;ll have the staying power [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Mobile Marketing: The Preferred Channel for Generation Y</title>
		<link>http://www.parsmediagroup.com/blog/2011/06/28/seo-mobile-marketing-the-preferred-channel-for-generation-y/</link>
		<comments>http://www.parsmediagroup.com/blog/2011/06/28/seo-mobile-marketing-the-preferred-channel-for-generation-y/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 17:20:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[user]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=218</guid>
		<description><![CDATA[In the not so distant future, Generation Y will constitute a much greater buying power that was once dominated by the Baby Boomers. Generation Y (or Gen Y) will surpass any other generations before it. Gen Y will be the largest buyers of products, which power our economy. Gen Y values its empowerment as well [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2011/06/28/seo-mobile-marketing-the-preferred-channel-for-generation-y/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most Useful Sites and Apps of 2010 for Internet Marketers</title>
		<link>http://www.parsmediagroup.com/blog/2011/02/14/most-useful-sites-and-apps-of-2010-for-internet-marketers/</link>
		<comments>http://www.parsmediagroup.com/blog/2011/02/14/most-useful-sites-and-apps-of-2010-for-internet-marketers/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 21:25:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[48ers]]></category>
		<category><![CDATA[AdWrods]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SeeWhy]]></category>
		<category><![CDATA[SEOptimise]]></category>
		<category><![CDATA[Springpad]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Topsy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=161</guid>
		<description><![CDATA[(Originally posted by Larry Chase) To help you keep your Internet Marketing skills sharp, we&#8217;ve selected the top tools, resources, and apps for 2010 to add to your marketing toolbox moving forward. Below are 8 tools that will add value to you as an Internet Marketing professional. Enjoy. As you know, Internet Marketing isn&#8217;t a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Post Transaction Marketing Wall Of Shame: Hundreds Of Well Known Ecommerce Sites Rip Off Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/20/the-post-transaction-marketing-wall-of-shame-hundreds-of-well-known-ecommerce-sites-rip-off-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/20/the-post-transaction-marketing-wall-of-shame-hundreds-of-well-known-ecommerce-sites-rip-off-customers/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:13:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Compliance]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=110</guid>
		<description><![CDATA[Later today Senator Rockefeller is holding a U.S. Senate Committee on Commerce, Science, and Transportation full committee hearing on Aggressive Sales Tactics on the Internet and their Impact on American Consumers. He released a report on his findings in advance of the hearing. The documents contain a lot of previously unavailable information on the size [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/11/20/the-post-transaction-marketing-wall-of-shame-hundreds-of-well-known-ecommerce-sites-rip-off-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:54:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[endorsement]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[guides]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=108</guid>
		<description><![CDATA[The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all sorts of loose new media relationships that are increasingly used in place of traditional radio [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scare the pants off Google</title>
		<link>http://www.parsmediagroup.com/blog/2009/10/30/scare-the-pants-off-google/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/10/30/scare-the-pants-off-google/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 16:40:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=87</guid>
		<description><![CDATA[My friend Howie Schwartz is having a marketers Halloween party. He wants you to fill your goodie bag with some hot tips for making more moolah for the online holiday season. http://www.howiesparty.com He&#8217;s giving you a new PDF showing 9 hot new properties that Google loves to rank. Use these in all of your  marketing to take over Page [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/10/30/scare-the-pants-off-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How E-Mail Recipients Use Social Sharing Links</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/how-e-mail-recipients-use-social-sharing-links/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/how-e-mail-recipients-use-social-sharing-links/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:34:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[performance]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=43</guid>
		<description><![CDATA[Social media &#8220;share&#8221; links generate clicks in e-mail campaigns for an average of 6.8 days, according to a study by Silverpop to be released on Wednesday. The report found the links sometimes produce clicks for over 40 days after the original send. However, as with &#8220;traditional e-mail,&#8221; the majority of clicks for e-mail messages shared [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/09/21/how-e-mail-recipients-use-social-sharing-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing 101: Why mobile search is different than typical search</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:28:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[progress]]></category>
		<category><![CDATA[technique]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=37</guid>
		<description><![CDATA[Perhaps of highest news value is that optimizing search campaigns is relatively the same in both the online and mobile space. Plus, in the mobile marketplace, mobile sites don&#8217;t currently have an advantage as far as search placement. This could change in the future, but for now online and mobile sites are ranked equally. The [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Calls To Action That Will Turn Facebook Fans Into Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[progress]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[technique]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=33</guid>
		<description><![CDATA[I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email&#8217;s new role in digital marketing</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[member]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=27</guid>
		<description><![CDATA[Introduction Old is new again, and boring is the new sexy. At least, that is what we&#8217;re seeing with regard to email marketing&#8217;s renewed role as a central digital communications hub during this rough-and-tumble economic time. A recent StrongMail study showed that more than half (51 percent) of the nearly 1,000 global business leaders polled plan to [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/emails-new-role-in-digital-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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