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	<title>PARS Blog &#187; process</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
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		<title>FTC Regulates Blogger, Viral Marketing Relationships: Analysis and compliance tips</title>
		<link>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/11/05/ftc-regulates-blogger-viral-marketing-relationships-analysis-and-compliance-tips/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:54:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
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		<category><![CDATA[endorsement]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=108</guid>
		<description><![CDATA[The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all sorts of loose new media relationships that are increasingly used in place of traditional radio [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Google Analytics To Identify High-Performing Keywords</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:36:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[advertisement]]></category>
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		<category><![CDATA[guidelines]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=46</guid>
		<description><![CDATA[The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It&#8217;s putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing 101: Why mobile search is different than typical search</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:28:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=37</guid>
		<description><![CDATA[Perhaps of highest news value is that optimizing search campaigns is relatively the same in both the online and mobile space. Plus, in the mobile marketplace, mobile sites don&#8217;t currently have an advantage as far as search placement. This could change in the future, but for now online and mobile sites are ranked equally. The [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/09/21/internet-marketing-101-why-mobile-search-is-different-than-typical-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Calls To Action That Will Turn Facebook Fans Into Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=33</guid>
		<description><![CDATA[I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to be a LinkedIn superstar</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:41:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=25</guid>
		<description><![CDATA[I&#8217;m a huge fan of LinkedIn. In fact, I am constantly professing my love for LinkedIn. However, I still encounter a lot of naysayers who argue that they don&#8217;t want to add another thing to their list of things. I completely understand. I took stock the other day of all the social networks that I [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Study: Email Strengthens Brand Image, Generates Sales</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:38:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=23</guid>
		<description><![CDATA[Over time, consumers who receive a retailer&#8217;s permission-based email become more likely to do business with&#8211;and develop a more favorable opinion of&#8211;that company, according to new research from direct marketing agency Epsilon. And while the deck is clearly stacked in favor of company-friendly consumers, the research still proves that email only strengthens bonds between the [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/study-email-strengthens-brand-image-generates-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Gen Releases White Paper</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=17</guid>
		<description><![CDATA[EXECUTIVE SUMMARY It’s the last week of the month and the sales team is scrambling to get signatures on 3 deals that have been lingering for several weeks. The company needs to close the deals in order to reach its goalsbefore the quarter closes. The contracts are held up, either by legal or a new [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=3</guid>
		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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