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	<title>PARS Blog &#187; research</title>
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	<link>http://www.parsmediagroup.com/blog</link>
	<description>Performance - Analysis - Research - Strategy</description>
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		<title>The Value of Sharing: Social Engagement</title>
		<link>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/12/17/the-value-of-sharing-social-engagement/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 21:56:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[method]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=117</guid>
		<description><![CDATA[Sharing is Growing First, and foremost &#8211; and most exciting for us &#8211; we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Google Analytics To Identify High-Performing Keywords</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/using-google-analytics-to-identify-high-performing-keywords/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:36:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[guidelines]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[progress]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[technique]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=46</guid>
		<description><![CDATA[The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It&#8217;s putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Call To Action Buttons: Does Size Matter?</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/call-to-action-buttons-does-size-matter/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:32:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[analysis]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=40</guid>
		<description><![CDATA[I came across a website (that will remain nameless) while searching for a good tasting Swiss-water decaf coffee. (Does one exist? Please advise in the comments!) I noticed on the product page that it had perhaps the world’s tiniest Buy button. They Say Bigger Is Better Many conversion optimization cheerleaders who suggest larger buttons convert [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>4 Calls To Action That Will Turn Facebook Fans Into Customers</title>
		<link>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/09/21/4-calls-to-action-that-will-turn-facebook-fans-into-customers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:24:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[technique]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=33</guid>
		<description><![CDATA[I previously wrote about a concept that I call the Facebook sales funnel. In the article I discuss how Facebook is a relationship marketing platform. The most important phase of the Facebook sales funnel is the action phase. When you create your Facebook Page you should probably have some sort of goal in mind aside [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to be a LinkedIn superstar</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:41:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[analysis]]></category>
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		<category><![CDATA[guidelines]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=25</guid>
		<description><![CDATA[I&#8217;m a huge fan of LinkedIn. In fact, I am constantly professing my love for LinkedIn. However, I still encounter a lot of naysayers who argue that they don&#8217;t want to add another thing to their list of things. I completely understand. I took stock the other day of all the social networks that I [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/how-to-be-a-linkedin-superstar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Ways to Leverage E-mail in a Down Economy</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:22:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[future]]></category>
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		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=20</guid>
		<description><![CDATA[By Al DiGuido Few companies have escaped the turmoil of the economic crisis. And marketing budgets are usually first to take the hit. While marketing budgets shrink, a greater portion of marketing dollars are shifting to digital media &#8212; and for good reason. When times are tough, marketers require the ability to measure, prove ROI, [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/five-ways-to-leverage-e-mail-in-a-down-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Gen Releases White Paper</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[advertisement]]></category>
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		<category><![CDATA[connect]]></category>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=17</guid>
		<description><![CDATA[EXECUTIVE SUMMARY It’s the last week of the month and the sales team is scrambling to get signatures on 3 deals that have been lingering for several weeks. The company needs to close the deals in order to reach its goalsbefore the quarter closes. The contracts are held up, either by legal or a new [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/demand-gen-releases-white-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Open Letter to the SEM Marketing Community from Clickbooth Regarding Blog and Review-based Site Standards and Espousing Industry-wide Self Regulation</title>
		<link>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/</link>
		<comments>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.parsmediagroup.com/blog/?p=3</guid>
		<description><![CDATA[Affiliate marketing is a rapidly evolving industry in which new marketing techniques are born everyday. It is also unique in that it is the one industry in which a single individual can compete for marketing inventory with the largest media companies in the world. With such an open playing field, significant changes to marketing methods [...]]]></description>
		<wfw:commentRss>http://www.parsmediagroup.com/blog/2009/04/16/an-open-letter-to-the-sem-marketing-community-from-clickbooth-regarding-blog-and-review-based-site-standards-and-espousing-industry-wide-self-regulation/feed/</wfw:commentRss>
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